SUMMARY
Responsible for leading all direct and on-line marketing campaigns from data, to insight, to execution, to post-mortem reporting.
RESPONSIBILITIES
Exercise a creative approach in developing all direct and on-line marketing initiatives from Web to Email Marketing and Voice developing for Black Photo Corporation.
Lead teams of cross-functional marketing resources to complete projects on time and on budget.
Liaise with external e-marketing vendors.
Develop all email marketing campaigns, working with IT and external partners in the development of Black’s on-line experience and go-forward ecommerce strategy.
Manage all Black’s and Astral gift card activities.
Communicate all upcoming promotional activity to ensure that Retail Support is well informed and ready to respond to customer needs.
Ensure consistent customer experience across all channels.
Monitor and analyze our on-line store traffic and sales.
Create and maintain recurring and ad hoc email communications to targeted users.
QUALIFICATIONS
Experience in developing direct marketing, voice-broadcast marketing, email marketing
campaigns and data capture.
Retail E-marketing background/experience preferred.
Knowledge and experience in developing direct marketing campaigns from data to campaign execution.
On-line Marketing Communications Background.
Exceptional verbal and written communication skills.
Website architecture, design and copywriting.
Familiar with the Web as a marketing vehicle.
University education in Business or Marketing.
FORWARD RESUME TO info@entpartners.ca
